Hi,
I'm Guenda.

I'm a Principal Product Designer with a strong focus on design systems, component libraries and frontend development.

As a designer also doing some development, I bring all the visual and technical knowledge needed to create websites and apps that perform. I help people communicate meaningfully and consistently through remarkable aesthetic solutions, always applying a user-centered approach to deliver smart and easy-to-use solutions.

About me

Throughout my career, I have designed interfaces for leading brands, optimized design processes, and led projects focused on UI design and design systems management. I’ve worked closely with developers to ensure seamless collaboration, bridging the gap between design and implementation to create impactful user experiences.

My technical expertise enables me to work alongside developers, ensuring smooth execution and high-quality outcomes. I also leverage data-driven decision-making, usability testing, and rapid prototyping to validate concepts and optimize products for success.

In addition to hands-on design work, I have extensive experience facilitating workshops, conducting usability testing, and mentoring teams to foster innovation and elevate the overall design process.

To learn more about what it’s like to work with me, take a look at ↗ my Manifesto.

Core skills

  • ✻ Design Systems
  • ✻ Design Tokens
  • ✻ Accessibility
  • ✻ Product design
  • ✻ Visual design
  • ✻ Illustrations
  • ✻ Prototyping

Industries

  • ✻ B2B (Fintech, Finance, Automotive, Energy, Events)
  • ✻ B2C (Automotive, Finance, E-commerce, Retail, Saas)
  • ✻ G2C (Saas, Finance, Foundings)